Neymar JR, new hope and new international football style icon, is the trademark of the campaign Police sunglasses and optical frames for the year 2014.
Police collection for the year 2014 combines an original feature of the brand with a modern finish. Contemporary design of sunglasses and optical eyewear stays faithful to the strong brand identity and urban roots.
“Neymar expresses the diversity of shades and styles of the brand and represents it with the passion and identity” Michele ARACRI, executive director of the De Rigo Vision Spa.
Beautiful Mexican model Daniela De Jesus is the female protagonist of the new campaign, posing next to Neymar represents female offer of brand.
The campaign will be launched globally through a multitude of channels, including print media, and social platforms.